Priorities USA (2023)
Empowering American voters for progressive change.
ROLE
Web Design
TEAM
Wide Eye - Elizabeth Bawol (CD), Jennifer Watkins Bieslak (PM), Colene McFarlane (Dev), Grace Abe (Design)
OVERVIEW
Priorities USA is a well-known Democratic SuperPAC that employs thoughtful digital strategies to persuade and mobilize voters across the country. Wide Eye worked with Priorities USA to develop a strong, digital-first brand that reinforced Priorities USA’s presence as a political powerhouse that works to win elections, defend voting rights, and build a sustainable progressive digital infrastructure.
CHALLENGE & SOLUTIONS
We are at a precarious point in American politics, when voter power is more important than ever. Priorities USA maintained a strong reputation within progressive circles, but lacked a unique public presence that resonated with voters and donors. Wide Eye and Priorities USA collaborated on a comprehensive brand strategy that highlighted Priorities USA’s innovative work.
Using the pixel as a core symbol, and unconventional typography inspired by. early computer interfaces, Wide Eye created a bold and vibrant brand identity that reflected Priorities USA’s unique digital expertise. We brought the brand to life through a dynamic and engaging website that spotlighted voter power in key battleground states.
