Refugees International (2023)
Amplifying global voices and solutions for displacement crises.
ROLE
Web Design, Visual Design
TEAM
Wide Eye - Ben Ostrower (CD), Elizabeth Bawol (CD), Lola Jacobs (PM), Reavens Fenelon (Dev), Lizzie Willett (Design)
OVERVIEW
Refugees International is a global NGO with over 40 years of impact in humanitarian advocacy. Wide Eye partnered with Refugees International to complete an identity rebrand and an updated website that centered refugee voices in the fight for human rights and refuge.
CHALLENGE & SOLUTIONS
At a critical juncture when several crises including climate change and conflict have forced millions of people across the world to flee their homes, Refugees International was operating with a disconnected brand and an outdated website that made it difficult to effectively carry out their policy and advocacy work.
In collaboration with key staff and stakeholders, we developed a comprehensive and modern brand identity that better reflected the reach of Refugees International’s work across countries and continents. Wide Eye provided tools such as refreshed typography and color standards, social media templates, information architecture, and an intuitive, responsive website that unified Refugee International’s digital presence, laying the foundation for powerful policy work and mobilization worldwide.
