Priorities USA (2023)
Empowering American voters for progressive change.
ROLE
Web Design
TEAM
Wide Eye - Elizabeth Bawol (CD), Jennifer Watkins Bieslak (PM), Colene McFarlane (Dev), Grace Abe (Design)
OVERVIEW
Priorities USA is a well-known Democratic SuperPAC that employs thoughtful digital strategies to persuade and mobilize voters across the country. Prior to the 2024 presidential election, Wide Eye worked with Priorities USA to develop a strong, digital-first brand that reinforced Priorities USA’s presence as a political powerhouse.
CHALLENGE & SOLUTIONS
At a pivotal point in American politics, voter power means everything. While Priorities USA was well-known in the progressive political scene, it lacked a strong identity that connected with wider audiences. Wide Eye and Priorities USA worked together on a developing a unique brand strategy that highlighted Priorities’ capabilities.
Wide Eye refreshed Priorities USA’s brand with a vibrant, digital-inspired identity that emphasized Priorities’ innovation and expertise. The team also developed an energizing and engaging website empowering voters, building a sustainable digital infrastructure, and defending voter rights.
