USF x World Cup 2026
Digital fundraising campaign for the US Soccer Foundation.
The US Soccer Foundation provides underserved communities across the country access to innovative soccer programs that foster well-being and community. The USF has partnered with the World Cup Host Committee for over 30 years, continuing its social impact work through soccer. For the 2026 World Cup, the USF wanted to build upon its legacy by fundraising for one of its core programs, Safe Places to Play, which aims to create 1,000 hard-court surfaces that serve as sport and community hubs in under-resourced areas.
For this campaign we developed a suite of digital assets, including unique web and email banners, and customizable social media templates that reflected the dynamic spirit of the USF and the World Cup.
YEAR: 2025
CLIENT: US SOCCER FOUNDATION
ROLE: DESIGN
TEAM: HAYLEY DRAPKIN, ALAN GREENE, JOEY HERNANDEZ, VALERIE LE, DUSTIN MACIAG, BHUMI RAJVI (TEAL MEDIA)
MOODBOARD
The visual theme of the campaign was Bold Maximalism, a simple, vibrant, and energetic design approach. We collected inspiration to form a cohesive visual identity across all channels.
