ECHO

A bold, flexible brand identity for an indie music playlist.

For a visual identity class, our team was tasked with creating a conceptual brand system for an alternative music playlist, making sure it could flex across digital, print, and OOH applications. Inspired by the physical act of digging through vinyl records, ECHO is a vibrant, dynamic brand that conveys the rebellious and undefinable spirit of alternative music - music that transcends the bounds of industry, era, and genre.

YEAR: 2025

CLIENT: PERSONAL/CLASS

ROLE: DESIGN, RESEARCH

TEAM: DIOGO BRITO, VALERIE LE, ALBERTO MIRANDA, SHOZAB RAZA